As money was an issue for us, we decided to be DIY with our decorating choices with the room. Becky initially made some newspaper buntings to hang up around the room, and Ammie, Brad and I decorated the two walls at either side of our main screen with newspapers and magazine clippings. This kept with our theme of journalism progressing from solely print-based media, to digital, which is what most of our work in our portfolios were.
After completing our first newspaper wall, we were a bit sceptical about whether it looked good enough, but after pasting the wall, we were happy enough with it in the end.
We finished the magazine wall the next day, which we were instantly happy with as it gave the room more colour and framed our show reel screen nicely with the newspapers and magazine clippings either side of it.
Our initial reason for papering these walls was to indicate that newspapers is where journalism started, which then progressed to magazines, which then progressed to web and video, indicated in our room with the use of our show reels on the next wall.
I measured the podiums that we wanted to order where we displayed the iPads and 2 Macs. Ammie, Brad and I then took the measurements to Mally so that he could make them for us.
We as a group also decided to order balloons in our branding colours to lighten up the room and make it more of an event rather than a ‘boring’ room only used for showcasing our work. We ordered 10 sets of green and white balloons that we placed around the space. Combined with the bunting, I think this made our room look more fun, but still professional enough for people to take our displayed work seriously.
We intially designed and painted our own DIY logo board to display above the cube displays, but in the end we did not use it for our room.
As I had already created a Wix website for myself in first year, I adapted and updated it for the degree show, in order to display my best work in an online portfolio. I wanted to keep the pages separate (one for print, one for video, one for websites, etc.) so that the visitors can navigate to the sections themselves when they come to view my work in my section of the room. http://jenniferleeman.wix.com/jenniferleeman
I selected my favourite videos that I have produced, some examples of my best print articles (including the magazine I created for my Major Project), as well as the website I made for the novelist John Green in my first year of university. I felt this broad range of work would show my skills off, and would keep and audience busy and entertained for their time spent at my workstation.
I designed the portfolio to keep with the colour scheme and font of my business cards. The main page of my portfolio is an about me section, including and image of me holding a camera, which identifies and depicts my main interest in the area of journalism. As I had experience with creating websites using Wix previously, I found it easy, simple and quick to put together a body of work that I thought would present me as a business person well.
Our initial ideas in terms of sending out invitations was to do something a little different and show that we can be individual and forward-thinking in terms of knowing how to attract an audience. Going by this, we came up with the idea of sending out video invites to our list of invitees. Ammie found a clip of an advert which we thought we could emulate for our invitations.
I wrote down the list of who we as a group wanted at our event, and we filmed a short video which we could sent out via social media or email directly to the business people.
We then sent the video as an attachment via email to our invitees.
And we also tweeted it out on our social media platform so that we could reach a wider number of people, not just our list of people specifically.
For the degree show, I created business cards that would reflect my passions of video creation and presenting. As it is in mine and Ammie’s interest to work together after we graduate, we wanted to reflect this with our business cards. It was our idea to be able to connect our business cards together, but also have our own identity with the cards.
Our colour scheme was the same, but we decided to use a different typography on the front and backs of our cards to set us apart from one another. The idea was, for each of us to have one half of a plus sign so that when our business cards are placed next to each other, it will spell out ‘Ammie + Jen’.
I’m really happy with how they turned out, and they look sleek and professional but also reflect our aim of working together as a team in the video area of journalism.
Becky designed the posters that we would sent out to possible visitors. The first image is the main poster Becky created for the social media. She then decided to adapt the designs so that the images on our Twitter were not repetitive with the same image being sent out over and over again.
The main positive to the poster’s designs was that it kept the theme and colour scheme for our show consistent. The only disappointment was that we could not get them professionally printed due to financial limitations. It would have been good to have a few of them in the room for the show.
For our logo, we wanted it to depict the future of journalism, to go hand in hand with our branding theme. With this as a starting point, Becky created a number of logos for us as a group to decide on.
We then gave our input as a group and instructed Becky what to change colour and font wise, etc. until we came up with our initial logo design.
After seeing the finished product however, we changed our minds as we felt it did not portray the future of journalism enough. We didn’t feel it worked for us and our aim with the theme.
Becky then adapted and changed some of the designs until we, as a group, found a logo that would accurately express our brand and look appealing and professional to visitors.
Adam Clark from Sowden & Sowden was kind enough to provide us with feedback of our working relationship with him and our final product for Hull Fashion Week 2015:
“Having Ammie and Jen as part of the Hull Fashion Week team for a second year was great – great from an event organiser point of view and even better when we got to see the final product: https://www.youtube.com/watch?v=e19JM8Elrv0
Being the conscientious and outgoing personalities that Ammie and Jen are, they approached me and the HFW team back in December to see if they could be a part of the event again, to which of course I said yes – my only concern was that I didn’t want them to film the event like they did last year, I wanted them to take a different approach and challenged them to create a new and exciting addition of Sofa Talk.
They both came back to me with a variety of ideas and we stuck to take a much more interview style approach – as this idea grew, they both wanted to get in front of the camera and share their thoughts on what made Hull Fashion Week the event it was and they even shared the hints and tips they’d learnt from our retailers/events (which you can see from their film).
Ammie and Jen attended all of the events at Hull Fashion Week 2015 and couldn’t have asked for two more hard-working and capable girls and their hard work and determination can be evidently seen from watching their film.
Look forward to having them back next year!”
Here is the email he sent:
What went well?
- I really enjoyed writing up the interviews with Jools and Ian, and taking their ucompanying photographs. I’m really happy with how both spreads turned out, I feel they look professional, simple, and would appeal to my target market in both terms of content and visually.
- I also enjoyed putting together the cooking recipe feature and the street style double page spread. I think that the fashion feature looks similar to a spread taken from the pages of Cosmopolitan or Look magazine. I’m happy with its overall layout, and I liked creating the outfits myself using Polyvore. The recipe double page spread was enjoyable to do i terms of shopping for the ingredients, making the food, and comparing my finished products to the ones shown in student recipe books. Using this approach forms a link between what the feature is about and being a student. I’m also pretty happy with how the pages look as a finished spread in Unimag.
What didn’t work so well?
- One of my initial ideas was to have the back cover of the magazine be an upcoming event chart for the readers to use for themselves. Unfortunately, since the end of the university year was approaching when the magazine would be completed, events were limited in number, meaning I wouldn’t have had enough to fill the page.
- Something that not necessarily didn’t work, but I had to limit was the amount of images used in my recipe spread. Throughout the cooking process, I took many photographs that I wanted to use on the pages, but limited space meant I had to restrain from putting many of them in. I did use some of the photographs on the contents page, to highlight one of the main stories in the magazine.
Firstly, as a team, we discussed how we could make our room different from previous years. We talked about how the journalism industry is adapting to web and digital means, more so than print. With this as our main thought, we agreed on a theme of the future of journalism.
For ways of incorporating this into the room design, we spoke about the inclusion of iPads, tablets, Macs and iPhones within the room showing different ways in which journalism can be consumed by the public.
We wrote a list of how we could create an interesting room for visitors to view our work in the different mediums.
As I had created a magazine, I wanted it to be available for users online. In order to see what that would look like, I decided to use Issuu. I saved my magazine as a print, double page spread PDF, and created an Issuu account for Unimag.
My magazine will be available to a larger audience by being online, and not only for students in the East Yorkshire area. The readers will be able to flip through my magazine on any of their electrical devices, as Issuu is available on smartphones, tablets and computers. The software of Issuu was simple to understand and easy to use, and I’m happy with the way you could easily upload your product, choose a url name, and view it almost straight away.