Audiences and clients
Do you make a product to please an audience or to create one?
In the session we looked at Bowling for Columbine about the gun laws in the United States (which was mostly aimed at the American people who use and own guns), and An Inconvenient Truth about global warming (which was aimed at all members of society, but mostly people who own cars and other possessions that could be damaging the Earth).
Demographics: age, gender, social status, education, and so on.
We also looked at This World: Don’t Panic- which was a talk about how far humans have come, and the progress we have made as one people in the last 100+ years. This was aimed at mostly rich, well educated members of society, however, the audience at the talk was a very eclectic mix of ages, genders and races.