Hull Fashion Week Video- Part 2

Here is the second and final part to our Hull Fashion Week 2014 video coverage. Again, I’m really happy with how the video turned out. The video has been uploaded to our YouTube account and we’ve placed it on our Wix site.

Hull Fashion Week Video- Part 1

Here is mine and Ammie’s first video coverage of Fashion Week 2014. I’m extremely happy with it and very proud of how it turned out. We put the video onto our YouTube account, and also placed it on the home page of our website (link found at the end of this post).

Client Feedback

“Ammie and Jen approached HullBID with the offer of producing a Hull Fashion Week video, covering the event from early planning stages to the grand finale at Hull City Hall. Working with these budding filmmakers was brilliant, they attended the events with plenty of enthusiasm and blended in with the professionals at the media launch of Hull Fashion Week. Not only did Ammie and Jen provide an excellent service in capturing Hull Fashion Week on film, they also got really involved in the activities – such as taking part in makeovers – with their personalities bringing Hull Fashion Week to life for those who didn’t experience it in person.” – Alana Ennis, HullBID

Self-Initiated Project- End of Year Review

For my self-initiated project, I collaborated with fellow student Ammie McGowan to create a series of videos of Hull Fashion Week. Firstly, working with Ammie was a great experience as we are similar in personality but had individual qualities to bring to the task.

Although we had a false start with our first client dropping out, we quickly bounced back to find something that would be even more challenging, but a lot more fun and creative than our original proposal.

I thoroughly enjoyed filming Hull Fashion Week as a whole, especially working for HullBID and Sowden & Sowden, who gave us both full creative controls over what we would produce. The help that Sowden & Sowden and HullBID gave us throughout the project was fantastic, and I’d love to work for them on future filming projects.

Each event that we attended during the week gave us lots of great footage to use and edit together, and it was a successful filming experience. Polly from Sowden & Sowden gave us insight into which events would be best to capture on camera, so we had a solid plan of our filming process and events we would stop by at.

Our social media networks were super as we used them as a platform to gain a following and interact with the people we were working with, but also the members of the public who went to the Fashion Week’s events.

My proudest moment during this module had to be when Ammie and I were featured in the Hull Daily Mail, and I’m extremely grateful to HullBID and Sowden & Sowden for organising that for us. The media coverage got us publicity and a chance to get our names out there as professional businesspeople.

Another surprising moment was when the company Strata contacted Ammie and I through email, as they saw what we were doing on our Twitter account. I really enjoyed writing the piece for them; they wanted a blog post about Hull Fashion Week’s highlights. I also gave them some images that I captured of the Fashion Week launch, which they used to accompany my blog post.

Overall, this has been a great experience, and has given me the confidence to think I could do something like this freelance in the future, or even set up a business with Ammie, filming events.

My Fashion Week Blog for Strata Homes

Strata Homes got in touch with Ammie and I asking if we would write a Fashion Week round-up blog post following the Hull Fashion Week finale. Of course, we jumped at the offer, and I wrote a blog post that they put up on their blog section of their website. They also included some of the photographs I took of the launch event.

You can find the post here: My Fashion Week Blog for Strata Homes

Visuals in Wix

Below are the prototyping visuals I created using Wix software. I followed just two of the user journeys, plays and playwrights, indicating what my web documentary could look like as a finished and working product.

Enter page:
Screen Shot 2014-05-08 at 15.05.40

Home page:

Screen Shot 2014-05-08 at 15.19.50

Playwrights page:

Screen Shot 2014-05-12 at 14.39.10Playwrights page 2:

Screen Shot 2014-05-12 at 14.39.57

Playwrights page 3:

Screen Shot 2014-05-09 at 14.22.34Plays page:


Plays page 2:

Screen Shot 2014-05-12 at 14.37.55

Plays page 3:

Screen Shot 2014-05-12 at 14.09.57



Wireframes 2- Balsamiq

For my mock-ups, I’ve followed one section of the immersive web documentary to show what it will look like. I have decided to use the playwrights section of the documentary as the example.

What entering the web documentary will look like on an iPad or other tablet

Screen Shot 2014-05-07 at 12.42.43

Page 1: the start page

Screen Shot 2014-05-07 at 12.29.20

Page 2: the home page

Screen Shot 2014-05-07 at 12.03.27

Page 3 & 4: the playwrights page

Screen Shot 2014-05-12 at 13.34.07

Screen Shot 2014-05-12 at 13.28.05

Page 5: the video and pop-up information for the playwright

Screen Shot 2014-05-09 at 13.30.02

Page 6: the plays page


Page 7: the plays page 2wireframe2

Page 8: the plays page 3

Screen Shot 2014-05-12 at 13.48.03

Shot List

Elements that will be needed for my immersive web documentary:-

Enter page/home page

  • Animation of theatre stage as background

Home page

  • Moving animations of quill, theatre masks, and audience silhouettes representing the different web documentary sections
  • Audio reading of the introduction box (& sound control button)

Playwrights page

  • Images of playwrights
  • Voice overs of play scripts when the users scroll over images
  • Audio reading of the text box (& sound control button)

Individual playwrights pages

  • Video interviews with the playwrights involved in Heads Up Festival
  • Pop up info boxes during the video interviews
  • Videos of the playwrights’ past works (in slideshow)

Plays page

  • Trailers of the plays involved in Heads Up Festival 2014

Audience reviews

  • Video interviews with audience members from each Heads Up Festival performance
  • Pop up info boxes during video interviews