Self-Initiated Project- End of Year Review

For my self-initiated project, I collaborated with fellow student Ammie McGowan to create a series of videos of Hull Fashion Week. Firstly, working with Ammie was a great experience as we are similar in personality but had individual qualities to bring to the task.

Although we had a false start with our first client dropping out, we quickly bounced back to find something that would be even more challenging, but a lot more fun and creative than our original proposal.

I thoroughly enjoyed filming Hull Fashion Week as a whole, especially working for HullBID and Sowden & Sowden, who gave us both full creative controls over what we would produce. The help that Sowden & Sowden and HullBID gave us throughout the project was fantastic, and I’d love to work for them on future filming projects.

Each event that we attended during the week gave us lots of great footage to use and edit together, and it was a successful filming experience. Polly from Sowden & Sowden gave us insight into which events would be best to capture on camera, so we had a solid plan of our filming process and events we would stop by at.

Our social media networks were super as we used them as a platform to gain a following and interact with the people we were working with, but also the members of the public who went to the Fashion Week’s events.

My proudest moment during this module had to be when Ammie and I were featured in the Hull Daily Mail, and I’m extremely grateful to HullBID and Sowden & Sowden for organising that for us. The media coverage got us publicity and a chance to get our names out there as professional businesspeople.

Another surprising moment was when the company Strata contacted Ammie and I through email, as they saw what we were doing on our Twitter account. I really enjoyed writing the piece for them; they wanted a blog post about Hull Fashion Week’s highlights. I also gave them some images that I captured of the Fashion Week launch, which they used to accompany my blog post.

Overall, this has been a great experience, and has given me the confidence to think I could do something like this freelance in the future, or even set up a business with Ammie, filming events.

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