Magazine sales figures indicate that our print industry is in a downward spiral, but I think it’s not all doom and gloom. Yes, the younger generation is living in the digital age, but traditionalists will always favour print.
Unfortunately, I feel I’m in the minority when it comes to my preference for print. Publishing groups in the UK have seen their revenue fall seven per cent year on year due to digitalisation.
To halt this, publications just need to move with the times, and adapt to the latest media technologies. As long as they don’t alienate their older demographic, who are most likely to purchase in print.
Although figures from Condé Nast and Time Inc. UK indicate that sales figures have decreased drastically within the past four years, I feel that a market for print will be present for the foreseeable future.
These magazine publications just need to be innovative in the way they market their products, such as having a prominent online presence via website, mobile applications, and social media.
Magazines such as Vogue (which sits under the Condé Nast umbrella) have branched out to selling their product online- not only on their website, but on applications such as the Newsstand for Apple devices. Online magazines have made a distinctive mark on the industry, as buying an online version of a magazine on your phone or tablet is super quick an easy.
The platforms for publications are varied, and this is why I feel these publishing companies will always have an audience. If these publications feel what their target market wants and prefers, I think they can survive… and thrive.