In October 2014, Ammie and I contacted Paul Johnson from the Hull Daily Mail about producing a series of videos for the HDM website, in order to attract a different type of audience to view their stories.
Paul was interested in our thoughts, and gave us the opportunity to produce one video in order to see what we can do. We then filmed and edited two videos about Princes Quay’s Student Fest, one that is 60 seconds long, and one a bit longer in length. He liked what we produced, and published it on the website: http://www.hulldailymail.co.uk/Video-Success-Princes-Quay-s-student-lock/story-23502405-detail/story.html.
We then filmed the launch of the Christmas parade in Hull and sent Paul the video, as an option to include the footage we captured in a written story by one of the HDM journalists.
In my research, I created a short survey for students to complete in order for me to identify what formats and topics I should use and include in my magazine.
Here is some of the feedback from the more important questions I asked the audience…
When asking if the students prefer print or online, the results were even, 50/50:
When I asked students which online website they prefer, the results were mixed:
Have they ever read a magazine aimed at students before? The result was overwhelmingly no:
Would a student magazine appeal to the audience? None of the responses said no:
From these results, I will produce a print magazine, but also make it available for readers to access online. Not only does this expand the market base, but also attracts an audience who prefer to read magazines on an online medium. The feedback gathered from the question asking whether students had ever read a magazine aimed at them shows that there is a market for student magazines, and it isn’t currently being filled. The aim of Unimag is to be a small product that can slot into this gap.