Using Our Social Media

Throughout the week of Hull Fashion 2015, Ammie and I made sure we regularly updated our Twitter account and retweeted tweets relating to the events of the day.


We retweeted accounts such as Prospect Shopping Centre, Hull Fashion Week, Hull Hour, and Sowden & Sowden.


We tweeted our video out once we had uploaded it to YouTube, and we got a number of retweets and favourites.


A professional photographer, Thomas Arran, whom we met whilst filming, then tweeted out our video to his followers. We then retweeted his tweet.


Our clients tweeted out our video and encouraged their followers to watch. Ammie and I were happy with their initial positive response.


Client 2- Filming

Over the past week or so, Ammie and I have been busy filming Hull Fashion Week 2015 for our clients. We decided that more Ammie and Jen presence on screen would make for a more interesting and personable feel to our videos, so using this, we conducted interviews with some of the people involved whilst also being in the video. We will be editing the footage we have gathered over the next few weeks and the film should be ready for our clients at the end of the month (April 2015).

Client 2- Filming Fashion Week Finale

Today was the Fashion Week finale at Hull City Hall. Ammie and I got there early, at about 10am, to film the shenanigans and last minute prep backstage with the models. We got access all areas passes and Fahion Week 2015 t-shirts in order to be able to film wherever we wanted.

The launch of the finale happened again on the City Hall balcony, with the presenters, Keeley Donovan and Nineties Boy, and models letting off baloons in Fashion Week’s signature colour, pink!

We filmed backstage were the models were getting beautified. We also filmed our friend Becky getting her makeup done by the makeup artist working at the event. To get different angles for this, Ammie filmed Becky’s face, and I filmed the makeup artist applying the products. This would make the footage in the video more interesting than one long shot. It also gives viewers the chance to see what goes on backstage and gives them a few tips about makeup!

Later on, we went to Theiving Harry’s set up upstairs in City Hall, we tried out some of the snacks and this will give the documentary a more personable and light-hearted feel to it, which matches well with the subject matter.

We filmed all the catwalks, including promwear, workwear, sportswear and more. To make the video feel more inclusive, we captured audience reactions, in particularly when Paul Spence and his friends walked the catwalk, and afterwards when the men took their shirts off to throw into the crowd.

We used different angles to film the catwalks, which included high birds eye view shots, close ups, shots from the front of the stage and the sides. This was in order for the audience to see the fashion in different ways and to make the end product more varied in terms of footage and angles.

Becky also helped out with camera work when Ammie and I wanted to do a piece to camera, informing the viewers what was happening throughout the day. Overall, I think the finale was much better than last year’s. Everyone seemed to enjoy themselves, and the event was consistently busy all day.

Client 2- Filming Fashion Week (10/4/15)

Yesterday, we had so much to film. It wa a packed day filled with events, from the finale rehearsals, to Prospect Centre’s Fashion Week party.

Firstly, we attended the fashion shows held at Debenhams department store. This also included a free gift bag (which was massive!) filled with face creams, perfume samples, hand creams, and much more. The attendance was limited to 12 people or so, but each time the seats were filled. The catwalks were varied in gender and age, meaning there was something for everyone, and Debenhams made use of the escalators by incorporating them into the runway.


Next up, we went to Skyline Studios where the models were rehearsing for the finale catwalks. They were taught how to walk and to make use of their time on the catwalk to make it interesting with different poses and such. Paul Spence and his charity then arrived to practice their walk down the runway, and were encouraged by everyone to take their tops off! (No complaints about that from anyone.)

Ammie and I filmed the rehearsals from different angles, giving variety to the shots. Afterwards, Ammie and I attempted our own runway walks, which we also filmed. This gives the video a funny and upbeat feel for the viewers.


Following the rehearsals, Ammie and I attended the party at Prospect Centre to celebrate Fashion Week 2015. We were greeted at the entrance and told there would be free drinks all night. Inside, there was a dancefloor, a photobooth, a make-your-own-cocktail station, and our video from last year was also looped on screens around the event space.


The party was great fun, and the vibe was relaxed and cool. We filmed ourselves having fun in the photobooth with other attendees, and also us dancing and having fun. We also filmed Adam Clark (of Sowden & Sowden, who organised the whole week’s events) having a laugh with props in the photobooth.

Client 2- Troubles with Filming

Yesterday, we attended the House of Fraser catwalk event. As soon as we arrived, we were greeted with drinks, including orange juice and an assortment of wines.

Our friend Hannah was also there, hoping to capture the goings on. A lady then approached Hannah to inform her that filming will be prohibited at the event. Ammie then rang Adam from Sowden & Sowden to explain what the lady had said. Once he arrived at the event, he spoke at length with the manager to explain what we intended to film.

Before the first catwalk started, Adam told us that, unfortunately, were not allowed to film at the event because of branding guidelines. Adam apologised to us, saying he wasn’t aware he would have to do this, and he thought there would be no problem for us to film the event. Ammie, Hannah and I decided to stay for the fashion show, which was good, but focused entirely on occasionwear.

Following the catwalk, a lady from a hair company gave us a demonstration, and then we were free to wander around the beauty counters on the ground floor of House of Fraser. We were given personal demonstrations at the Dior and Benefit beauty counters, for foundation and mascara.

Before leaving the event, we asked Adam to double check with Debenhams to make sure we had permission to film at their catwalk event is happening later on today. (Thursday April 9, 2015). When we left, we were giving a gift bag, including a few makeup products like sample foundation and perfume.

Overall, it was a huge learning lesson: always check we have permission to film!

Client 2- Filming Girls Night In

Tonight we filmed the Girls Night In event at Reel Cinema in St Stephens. We arrived early, but we were still greeted by a line outside the event. Additionally, hair consultations were being carried out in the space outside of the cinema, and people who had tickets to the event were treated to free boxes of popcorn and champagne(!!)

There was also the fun photobooth with props, and Ammie and I had a lot of fun in it. The booth also proved popular with other event attendees.

We managed to get a lot of footage of the ladies waiting for the event to start and people getting the hair consultations, but as we actually got into the screen were the film was being shown, the room was far too dark for either of us to get usable footage. Apart from this small hiccup, Girls Night In was a good event to film, much like last year’s.

Client 2- Filming the Fashion Week Launch

Yesterday was the launch event of Hull Fashion Week 2015!

The event itself was much the same as last year’s launch, with some of the models and promotional staff walking around the city centre with a boom box. This year, the group were given pink promo balloons and the weekly event guide to hand out to passing members of the public.

At this event, I was the sole camerawoman as what was happening was minimal, and the shots were quite limited in diversity. I basically followed the models around town, capturing moments of interest.

Below is a photo of Ammie, Hannah and I getting out the promotional pink balloons for the models and staff to give out.