Designing the Posters

Becky designed the posters that we would sent out to possible visitors. The first image is the main poster Becky created for the social media. She then decided to adapt the designs so that the images on our Twitter were not repetitive with the same image being sent out over and over again.


The main positive to the poster’s designs was that it kept the theme and colour scheme for our show consistent. The only disappointment was that we could not get them professionally printed due to financial limitations. It would have been good to have a few of them in the room for the show.


Designing the Logos

For our logo, we wanted it to depict the future of journalism, to go hand in hand with our branding theme. With this as a starting point, Becky created a number of logos for us as a group to decide on.

We then gave our input as a group and instructed Becky what to change colour and font wise, etc. until we came up with our initial logo design.


After seeing the finished product however, we changed our minds as we felt it did not portray the future of journalism enough. We didn’t feel it worked for us and our aim with the theme.

Becky then adapted and changed some of the designs until we, as a group, found a logo that would accurately express our brand and look appealing and professional to visitors.

Client 2- Feedback

Adam Clark from Sowden & Sowden was kind enough to provide us with feedback of our working relationship with him and our final product for Hull Fashion Week 2015:

“Having Ammie and Jen as part of the Hull Fashion Week team for a second year was great – great from an event organiser point of view and even better when we got to see the final product:

Being the conscientious and outgoing personalities that Ammie and Jen are, they approached me and the HFW team back in December to see if they could be a part of the event again, to which of course I said yes – my only concern was that I didn’t want them to film the event like they did last year, I wanted them to take a different approach and challenged them to create a new and exciting addition of Sofa Talk.

They both came back to me with a variety of ideas and we stuck to take a much more interview style approach – as this idea grew, they both wanted to get in front of the camera and share their thoughts on what made Hull Fashion Week the event it was and they even shared the hints and tips they’d learnt from our retailers/events (which you can see from their film).

Ammie and Jen attended all of the events at Hull Fashion Week 2015 and couldn’t have asked for two more hard-working and capable girls and their hard work and determination can be evidently seen from watching their film.

Look forward to having them back next year!”

Here is the email he sent: Screen Shot 2015-05-22 at 12.55.26


What went well?

  • I really enjoyed writing up the interviews with Jools and Ian, and taking their ucompanying photographs. I’m really happy with how both spreads turned out, I feel they look professional, simple, and would appeal to my target market in both terms of content and visually.
  • I also enjoyed putting together the cooking recipe feature and the street style double page spread. I think that the fashion feature looks similar to a spread taken from the pages of Cosmopolitan or Look magazine. I’m happy with its overall layout, and I liked creating the outfits myself using Polyvore. The recipe double page spread was enjoyable to do i terms of shopping for the ingredients, making the food, and comparing my finished products to the ones shown in student recipe books. Using this approach forms a link between what the feature is about and being a student. I’m also pretty happy with how the pages look as a finished spread in Unimag.

What didn’t work so well?

  • One of my initial ideas was to have the back cover of the magazine be an upcoming event chart for the readers to use for themselves. Unfortunately, since the end of the university year was approaching when the magazine would be completed, events were limited in number, meaning I wouldn’t have had enough to fill the page.
  • Something that not necessarily didn’t work, but I had to limit was the amount of images used in my recipe spread. Throughout the cooking process, I took many photographs that I wanted to use on the pages, but limited space meant I had to restrain from putting many of them in. I did use some of the photographs on the contents page, to highlight one of the main stories in the magazine.

Degree Show Theme

Firstly, as a team, we discussed how we could make our room different from previous years. We talked about how the journalism industry is adapting to web and digital means, more so than print. With this as our main thought, we agreed on a theme of the future of journalism.

For ways of incorporating this into the room design, we spoke about the inclusion of iPads, tablets, Macs and iPhones within the room showing different ways in which journalism can be consumed by the public.

We wrote a list of how we could create an interesting room for visitors to view our work in the different mediums. 


Why I Used Issuu

As I had created a magazine, I wanted it to be available for users online. In order to see what that would look like, I decided to use Issuu. I saved my magazine as a print, double page spread PDF, and created an Issuu account for Unimag.

Screen Shot 2015-05-20 at 14.22.18 1My magazine will be available to a larger audience by being online, and not only for students in the East Yorkshire area. The readers will be able to flip through my magazine on any of their electrical devices, as Issuu is available on smartphones, tablets and computers. The software of Issuu was simple to understand and easy to use, and I’m happy with the way you could easily upload your product, choose a url name, and view it almost straight away.


Sofa Talk

As an extension to one of Ammie’s projects, and to showcase what kind of journalism Ammie and I want to enter into, we decided to put on a Sofa Talk during the degree show. We intend to interview the important professional business people who visit our room to view our work. We feel this will be a great opportunity to actively show what we can do as a pair, which will be good for prospective employers to see.

We will set up a sofa and chair, cameras and a backdrop outside of our room so that we can invite visitors to talk to us about themselves, their work, and our work, on camera.

Ian Feature Content

As the interview was filmed, I had to transcribe the speech into text. I knew that the interview was long in length so I watched it through and identified the man content that I wanted to include in my interview story. I then transcribed it into a word document which I could then transfer into my magazine on InDesign.

Screen Shot 2015-05-21 at 12.45.31I then placed the text into the document, in columns, on Unimag. I made the questions that were asked to Ian green in colour so that the readers can distinguish myself and Ammie from Ian’s responses.

Screen Shot 2015-05-21 at 12.46.29This is a page from the final edit of the magazine:

Screen Shot 2015-05-21 at 12.49.41

Room Planning

The first thing we did as a group was develop ideas and plans on how we wanted the room to be set out for the event. We, at first, did a quick sketch, indicating where we want the show reels, the social media hub, and our podiums for the Macs and computer tablets.


We redid the plan more professionally once we officially decided what we were going to do with the room.


Ammie then took the idea and did a 3D design in order to show Steve and Mally how we intend the room to look.
The main point of the social media hub at the centre of the room was to identify the fact that social media is a big part of journalism, and is constantly growing in importance within the industry. What we will also include that hasn’t been identified is mine and Ammie’s Sofa Talk which will be taking place outside of our room.