Degree Show Evaluation

Our degree show was overwhelmingly successful. With the inclusion of our event in the Business Week calendar, we attracted a large amount of people, not only our invitees. The feedback we received from visitors was great, and lots of them left notes on our message wall, which was nice to read.


I was very happy with the comments made about my portfolio, especially the videos because that’s where my passion lies. The week leading up to the show was also great as the group worked so well together and we really listened to each other’s thoughts, feelings and ideas on how to make the event and the room’s design the best we could.

In my individual section of the room, I set out my business cards in front of the Mac which was displaying my portfolio. This way, those browsing through my work could take a card if they were interested in my work. Ammie and I talked to a lot of the visitors, not only during our Sofa Talk chats, but also in our room as they looked through our work.


My favourite part of the night was conducting the Sofa Talks with Ammie. We were able to talk more in depth with the visitors and ask them questions, which in turn gave them an opportunity to be intrigued by what we have produced and what we hope to produce in the future. As our room is relatively small, we had to set up our filming space between the Web and Journalism rooms. Although, I don’t think this issue deterred the success of the Sofa Talk. Visitors did pop their heads through the door to see what was going on, giving them a chance to see a live talk show up close. If I were to organise the degree show again and space wasn’t an issue, I would have looked for a space where visitors would be able to sit in an audience and watch the interviews rather than stand outside of the room we were in on Friday.   

 I was really happy with how the show reels looked; the section of the room looked professional and showcased some of the work we as a group were most proud of. I also liked that we decided to place out business cards in front of our respective screens as an original way of name-tagging our areas.

Another area where improvement could have been made was with the design of the room. Even though I thought the room looked great, clean and professional, I do think that we could have provided more identification with our green and white theme. Not just with our balloons. Unfortunately, this was due to money issues, as there was only five of us, we could not afford to produce more than we did. If this wasn’t the case, we would have designed and ordered posters and banners for the room. 
In conclusion, I am incredibly proud of the work we put into the show and the finished product. The experience of working with my peers was great as all had great ideas and contributed to the task at hand. Our planning was our best asset, and I think our ideas made for a great experience for not only us, but those visiting to view our work.

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Social Media Presence

In order to promote our event, we decided that we should set up a social media account for our degree show. This meant that we could update our followers on the progress of our project. We named our Twitter handle @JDMFuture to represent the developing sector and that the future of journalism is digital.

  
Becky designed posters that we could send out to business people on Twitter. Brad sent them individually to people in the industry.

   
  


Brad decided to man the social media, which we also decided to use to send out our video invitations as well as using email.

   
 

Brad retweeted people who supported our degree show in order to reach a wider audience. A lot of people tweeted out our posters and such, thus spreading the message of our event and making people aware that our degree show was happening and when it was taking place.

       Another thing Becky decided to post was a countdown to the event. She created quick images to make our followers aware that the event is fast approaching; a visual attracts the audience more than a simple tweet only including text.

  
We also used the platform more in the last week leading up to the degree show, posting images of our preparation of the room and our progress in the practical tasks we were carrying out.

   
  

 

Show Reels

For my individual show reel, I wanted to just include examples of my video work, as this meant it didn’t pause and would keep the viewer entertained throughout. I wanted to show clips of me presenting and interviewing, but also examples of my camerawork; in this case, the shots of me travelling up and down escalators. I am very happy with the end result, I kept it short but I think it is engaging, even without the use of sound.

  
The main show reel showing all of the group’s work will be shown on the big screen. We decided that we should include soundbites of us individually saying our thoughts on the course. We felt this would be a good way to highlight our experiences throughout the years at HSAD in a short and snappy way. Ammie also asked us to read the professional feedback of the other students as a unique way for the visitors to listen to thoughts on our work from business people.

 

Working as a Group

As a way of keeping on top of our project and in order to communicate effectively as a group, we joined the Google+ group chat. On the chat, we could post our designs, comments, and more so that we could be proactive with our tasks and keep in touch with everyone.

  
I found it helpful, as we could each support each other and help each other out with things more effectively. It was also a way to not leave anyone out, knowing that everyone will get the message if they regularly checked the Google+.

If the matter was small and unimportant in the long run, we would use a group chat on Twitter, as this meant it was quick and easy for us to reply to one another.

  
Because we had multiple platforms to contact each other on, communication was not a problem. The main platform was obviously the Google+ chat, but because we are also friends, we could use Twitter and text messages to keep on top of everything.

Designing and Decorating Our Space

As money was an issue for us, we decided to be DIY with our decorating choices with the room. Becky initially made some newspaper buntings to hang up around the room, and Ammie, Brad and I decorated the two walls at either side of our main screen with newspapers and magazine clippings. This kept with our theme of journalism progressing from solely print-based media, to digital, which is what most of our work in our portfolios were.

  
After completing our first newspaper wall, we were a bit sceptical about whether it looked good enough, but after pasting the wall, we were happy enough with it in the end.

We finished the magazine wall the next day, which we were instantly happy with as it gave the room more colour and framed our show reel screen nicely with the newspapers and magazine clippings either side of it.

  
  

Our initial reason for papering these walls was to indicate that newspapers is where journalism started, which then progressed to magazines, which then progressed to web and video, indicated in our room with the use of our show reels on the next wall.

 

I measured the podiums that we wanted to order where we displayed the iPads and 2 Macs. Ammie, Brad and I then took the measurements to Mally so that he could make them for us.

 
We as a group also decided to order balloons in our branding colours to lighten up the room and make it more of an event rather than a ‘boring’ room only used for showcasing our work. We ordered 10 sets of green and white balloons that we placed around the space. Combined with the bunting, I think this made our room look more fun, but still professional enough for people to take our displayed work seriously.

  

We intially designed and painted our own DIY logo board to display above the cube displays, but in the end we did not use it for our room.

   
   

Portfolio

As I had already created a Wix website for myself in first year, I adapted and updated it for the degree show, in order to display my best work in an online portfolio. I wanted to keep the pages separate (one for print, one for video, one for websites, etc.) so that the visitors can navigate to the sections themselves when they come to view my work in my section of the room. http://jenniferleeman.wix.com/jenniferleeman


I selected my favourite videos that I have produced, some examples of my best print articles (including the magazine I created for my Major Project), as well as the website I made for the novelist John Green in my first year of university. I felt this broad range of work would show my skills off, and would keep and audience busy and entertained for their time spent at my workstation.


I designed the portfolio to keep with the colour scheme and font of my business cards. The main page of my portfolio is an about me section, including and image of me holding a camera, which identifies and depicts my main interest in the area of journalism. As I had experience with creating websites using Wix previously, I found it easy, simple and quick to put together a body of work that I thought would present me as a business person well.

Invitations

Our initial ideas in terms of sending out invitations was to do something a little different and show that we can be individual and forward-thinking in terms of knowing how to attract an audience. Going by this, we came up with the idea of sending out video invites to our list of invitees. Ammie found a clip of an advert which we thought we could emulate for our invitations.

  
I wrote down the list of who we as a group wanted at our event, and we filmed a short video which we could sent out via social media or email directly to the business people.

  
We then sent the video as an attachment via email to our invitees.

   
 

And we also tweeted it out on our social media platform so that we could reach a wider number of people, not just our list of people specifically.

  

Branding and Business Cards

For the degree show, I created business cards that would reflect my passions of video creation and presenting. As it is in mine and Ammie’s interest to work together after we graduate, we wanted to reflect this with our business cards. It was our idea to be able to connect our business cards together, but also have our own identity with the cards.

  
Our colour scheme was the same, but we decided to use a different typography on the front and backs of our cards to set us apart from one another. The idea was, for each of us to have one half of a plus sign so that when our business cards are placed next to each other, it will spell out ‘Ammie + Jen’.
I’m really happy with how they turned out, and they look sleek and professional but also reflect our aim of working together as a team in the video area of journalism.