Client Feedback

“Ammie and Jen approached HullBID with the offer of producing a Hull Fashion Week video, covering the event from early planning stages to the grand finale at Hull City Hall. Working with these budding filmmakers was brilliant, they attended the events with plenty of enthusiasm and blended in with the professionals at the media launch of Hull Fashion Week. Not only did Ammie and Jen provide an excellent service in capturing Hull Fashion Week on film, they also got really involved in the activities – such as taking part in makeovers – with their personalities bringing Hull Fashion Week to life for those who didn’t experience it in person.” – Alana Ennis, HullBID

Self-Initiated Project- End of Year Review

For my self-initiated project, I collaborated with fellow student Ammie McGowan to create a series of videos of Hull Fashion Week. Firstly, working with Ammie was a great experience as we are similar in personality but had individual qualities to bring to the task.

Although we had a false start with our first client dropping out, we quickly bounced back to find something that would be even more challenging, but a lot more fun and creative than our original proposal.

I thoroughly enjoyed filming Hull Fashion Week as a whole, especially working for HullBID and Sowden & Sowden, who gave us both full creative controls over what we would produce. The help that Sowden & Sowden and HullBID gave us throughout the project was fantastic, and I’d love to work for them on future filming projects.

Each event that we attended during the week gave us lots of great footage to use and edit together, and it was a successful filming experience. Polly from Sowden & Sowden gave us insight into which events would be best to capture on camera, so we had a solid plan of our filming process and events we would stop by at.

Our social media networks were super as we used them as a platform to gain a following and interact with the people we were working with, but also the members of the public who went to the Fashion Week’s events.

My proudest moment during this module had to be when Ammie and I were featured in the Hull Daily Mail, and I’m extremely grateful to HullBID and Sowden & Sowden for organising that for us. The media coverage got us publicity and a chance to get our names out there as professional businesspeople.

Another surprising moment was when the company Strata contacted Ammie and I through email, as they saw what we were doing on our Twitter account. I really enjoyed writing the piece for them; they wanted a blog post about Hull Fashion Week’s highlights. I also gave them some images that I captured of the Fashion Week launch, which they used to accompany my blog post.

Overall, this has been a great experience, and has given me the confidence to think I could do something like this freelance in the future, or even set up a business with Ammie, filming events.

My Fashion Week Blog for Strata Homes

Strata Homes got in touch with Ammie and I asking if we would write a Fashion Week round-up blog post following the Hull Fashion Week finale. Of course, we jumped at the offer, and I wrote a blog post that they put up on their blog section of their website. They also included some of the photographs I took of the launch event.

You can find the post here: My Fashion Week Blog for Strata Homes

Visuals in Wix

Below are the prototyping visuals I created using Wix software. I followed just two of the user journeys, plays and playwrights, indicating what my web documentary could look like as a finished and working product.

Enter page:
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Home page:

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Playwrights page:

Screen Shot 2014-05-12 at 14.39.10Playwrights page 2:

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Playwrights page 3:

Screen Shot 2014-05-09 at 14.22.34Plays page:

plays

Plays page 2:

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Plays page 3:

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Wireframes 2- Balsamiq

For my mock-ups, I’ve followed one section of the immersive web documentary to show what it will look like. I have decided to use the playwrights section of the documentary as the example.

What entering the web documentary will look like on an iPad or other tablet

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Page 1: the start page

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Page 2: the home page

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Page 3 & 4: the playwrights page

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Page 5: the video and pop-up information for the playwright

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Page 6: the plays page

wireframeplays

Page 7: the plays page 2wireframe2

Page 8: the plays page 3

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